Every penny raised as part of the campaign will fund school breakfast clubs throughout Scotland and help tackle child hunger. Kellogg’s research found that there has been a 73% increased demand for breakfast clubs over the past 5 years. Kellogg’s has partnered with the STV Children’s Appeal on their Big Scottish Breakfast campaign since 2023. Supporting school breakfast clubs is vital to ensure children affected by poverty can access a filling meal and head into the classroom ready to learn.” Emma Devers, STV Children’s appeal fundraising and events manager, said: “The Big Scottish Breakfast is a firm favourite in our Appeal calendar each year.