From the packed stadiums of the FIFA World Cup 2026™ and the Winter Olympics to the tear-soaked fan celebrations of the Knicks’ historic championship, 2026 is proving to be a monumental year for sports—and beer has been right at the center of the fan experience. In tandem with the launch of its new global platform and film, ‘Cheers to Beer,’ AB InBev is highlighting beer’s role as the catalyst for shared fan connection:AB InBev’s new film is a visual celebration of the timeless role beer plays in sports’ most historic moments.