Today, Superdrug is expanding its K-Beauty offering into cosmetics, bringing the biggest names in K-beauty makeup to the high street. The range is available in over 60 Superdrug stores and online. Superdrug research suggests K-beauty cosmetics still has significant room to grow on the UK high street. With skinimalism driving demand for lightweight, skin-first formulas, K-beauty cosmetics offer customers the perfect bridge between skincare and makeup. The K-beauty cosmetics edit is available in selected Superdrug stores from including Westfield White City, Trafford and Bristol Cribbs Causeway, with plans to roll out to further stores later this year.