The Los Angeles brand has unveiled its Pre-Autumn 2026 campaign featuring the model and entrepreneur, bringing a familiar relationship full circle. Photographed by Mert & Marcus, the visual narrative follows Hadid through her actual, day-to-day wellness routines in her hometown. The campaign wardrobe highlights the brand’s latest performance layers, focusing on fabrics engineered to handle heavy movement without losing their shape. Hadid wears the Airbrush Better Together Bra paired with the Full Stride Micro Short and the new Trail Sneaker, before transitioning into the compressive Airlift Rebel Bra and matching High-Waist 7/8 Rebel Leggings. The ALO Pre-Autumn 2026 collection is available now, with the Bella Hadid campaign launching globally from today.