Listen and subscribe to Power Players with Brian Sozzi on Apple Podcasts, Amazon Music, Spotify, YouTube, or wherever you find your favorite podcasts. Using a little Justin Timberlake's magic to sell some Bai, Bai, Bai. That was the 2017 vibe for Bai Brands founder Ben Weiss, who was growing tired of consumers not being able to say his beverage brand's name correctly. Over time, Bai Brands became one of the fastest-growing beverage brands in the US by focusing on low-calorie, antioxidant-infused drinks made with coffee fruit. Weiss stayed on as an executive at Dr Pepper Snapple Group for several months before leaving.