Artificial intelligence has come for the beauty industry, and it seems many clients can’t resist the generative chatbots’ siren song. Experts across fields report a sharp increase in the number of AI-generated images their patients and clients are bringing as inspiration for the service they want provided. “[Bringing AI-generated images] has become a normal part of the consultation,” says Melissa Doft, MD, a board-certified plastic surgeon based in New York. July, a Leicester, England-based tattoo artist who goes by @inkedbyjuls, says “Nearly 30% of my clients have reached out to me with AI-generated images as a reference for their tattoo ideas in recent months.” Here, a brief look into how AI-generated images are changing the consultation process across the beauty industry—and where these experts wish you would get your inspiration from instead.