In tarot, The Sun (XIX) is often associated with joy, abundance, clarity, and good omens. Perhaps that’s why it’s hard not to think of that card when observing Otsu’s journey. Creativity seems to flow freely in Otsu’s space, and every new idea is supported by a community eager to embrace it enthusiastically. The ice creams have been a hit both on-site and on social media Emma LungThus, it was through this creative freedom that its tarot-card-inspired ice creams emerged – a viral trend that has captivated Instagram’s algorithm. “I always felt the need to build something where I could combine creativity, hospitality, and design.