Frankly, it's feeling far more Dancing on Ice than Strictly in its heyday. Like Claudia Winkleman, who said goodbye to the ballroom in 2025, they're choosing the BBC's other star vehicle: The Celebrity Traitors. Still in its infancy, The Celebrity Traitors avoids those negative connotations. Advertisement AdvertisementAdvertisement AdvertisementBut for the slightly less famous among the very famous cast, The Celebrity Traitors can prove an incredibly effective branding exercise. With a new presenting line-up incoming, Strictly is in a state of flux, while the Traitors format goes from strength to strength.