Spectators watch the Canal Parade from the first-ever Prinsengracht grandstand in Amsterdam, Netherlands, on August 1, 2026. Nightlife plays a big part in the WorldPride celebrations, but it’s by no means the draw for everyone. Jan Adam Kruseman’s portrait of King William II on display at The New Church Queer Amsterdam: the Pink City exhibition at The New ChurchAt The Nieuwe Kerk (The New Church), an exhibition, Queer Amsterdam: the Pink City, paves the way for a dedicated museum for all things LGBTQ+. The showcase opened its doors ahead of WorldPride in July 2026 and is set to remain until April 2027. Jan Adam Kruseman’s portrait of King William II is among the antique masterpieces that greet us, the accompanying description alluding to potential same-sex, extra-marital relations.