New Delhi: Bollywood superstar Shah Rukh Khan has climbed to the top spot as India’s most valuable celebrity brand for 2025, according to the latest Celebrity Brand Valuation Study released by global financial advisory firm Kroll. With a brand value of USD 177.9 million, Shah Rukh Khan reclaimed the crown, jumping from the third spot in 2024 to lead the pack. Actor Ranveer Singh retained the second position with a valuation of USD 162.9 million, while cricket icon Virat Kohli slipped to third place at USD 158.4 million. 4 with USD 125.9 million, while former Indian captain Mahendra Singh Dhoni powered into the top 5 at USD 115.3 million, bolstered by a substantial surge in brand endorsements. Commenting on the dynamics shaping brand equity, Umakanta Panigrahi, managing director, Valuation Advisory Services at Kroll, noted that celebrity brand valuations are increasingly driven by a mix of digital relevance, social media engagement, and AI-led opportunities alongside traditional campaigns.