She began experimenting with AI image-generation tools and built the “humbly wealthy, wholesome” influencer and model Mia Metaverse. Yet despite this being her most profitable year since launching, Mansbridge and other AI creators worry that global changes to how AI content is handled on social platforms could upend their business model. For people whose livelihoods depend on AI influence, the risk is a regulatory maze, with no clear road map to navigate it. The EU AI Act is the first-ever comprehensive legal framework on AI—a “global first,” as European Commission president Ursula von der Leyen called it—and aims to foster “trustworthy AI” in Europe. “The driver was simply: AI is here and more AI-generated content is coming, so let’s raise the AI literacy of EU citizens [by implementing the labeling clause].”