AI-wear: DuckDuckGo recently introduced a new pair of sunglasses designed to respect privacy in an AI-saturated world. Part marketing campaign and part wearable apparel, designed in partnership with Knockaround, the aptly named "Normal F***ing Sunglasses" cater to customers who'd rather not think about privacy while walking down the street on a sunny day. According to a DuckDuckGo spokesperson, the Normal F***ing Sunglasses were conceived as a satirical jab at privacy-invasive products creeping into yet another piece of "dumb" analog technology. In addition to sunglasses, DuckDuckGo has a browser, too. The Normal F***ing Sunglasses campaign has caught on with other satirical outlets too – The Onion ran a faux roundup of consumer reactions to the new sunglasses.