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Big Food fills up on DTC sales
['Christopher Doering', 'Senior Reporter']
Food Dive - Latest News
Please let us know if you have feedbackAs food e-commerce grows, more food manufacturers are bringing their products directly to the consumer through their websites.
“[Food companies] potentially see that element or that piece of the puzzle becoming more important,” according to Neil Saunders, managing director with GlobalData.
It’s hard to estimate growth in DTC because most food companies don't release their sales data publicly.
E-commerce sales contributed about $25 million, or half of the net sales for the company in 2025.
“For this reason, we will continue to leverage Amazon as the growth engine for our e-commerce sales.”