The partnership will be featured across broadcast, digital and social channels, with custom media integrations and footage from NFL Films. Jameson will also have global league rights, excluding Brazil and Mexico, as the league continues to expand to new markets. Jameson will sponsor four NFL International Games per year and roll out on-site activations, in-stadium ads and hospitality engagement. “Jameson is a world-class brand known for bringing people together, making them the perfect partner to enrich our fan engagement. Jameson has previously activated around international NFL games, dubbing itself the “Unofficial Whiskey for Football Fans” ahead of a 2025 game in Dublin.