The Insidious franchise has now been scaring audiences for over fifteen years, but as it turns out, the latest installment is relying on some much more modern horror success stories to lend a bit more muscle to its marketing materials. While this is objectively true, with Insidious being a Blumhouse Atomic Monster production just as both Obsession and Backrooms were, the namedropping of these titles speaks to something larger. The first Insidious movie, directed by James Wan and produced by Blumhouse, was released in 2010. In the midst of amassing such success, Wan started his own production company, Atomic Monster. It feels as if the marketing for Out of the Further has just been banking on audiences showing up for little more than ‘another Insidious movie.’