The last McDonald's restaurant to open in Taunton came in 2019, when a site opened up inside the Asda superstore on Creechbarrow Road. Most notably, the planning conditions make direct reference to a submitted document titled "Odour Control Assessment For McDonald's Restaurant, The O'Bridge, Massingham Park, Taunton". The approval follows previous reporting by the County Gazette on local opposition to the scheme for a new McDonald's restaurant in Taunton. It also comes after Somerset Council granted advertisement consent for three internally illuminated fascia signs bearing McDonald's branding and the company's iconic golden arches. Taken together, the latest planning approval, the approved signage, and references to a McDonald's restaurant in the submitted technical reports provide the clearest indication yet that the former Brewers Fayre site is progressing towards opening very soon as Taunton's fourth McDonald's restaurant.