Why simple puzzle games keep players hooked and how to advertise them

Simple puzzle games succeed by creating a loop of low effort visible progress objectives and satisfying completion that keeps players coming back. Playables, gameplay videos and ASMR-style creative can help advertisers replicate the addictive nature of puzzle games. The difficulty curve is sneakyGood sorting games look simple, but they add just enough friction:More colours. Playable is kingIf you keep hearing how playables help someone scale, and that they are something you absolutely need - there’s nothing more true for simple puzzle sorting games. UGCs, but carefullyUGC is considered best practice for many puzzle games.