New University of Georgia research suggests that social media could be influencing people’s travel plans. The researchers found that social media influenced travel plans across all age groups, but millennials were the most impacted. “Social media posts about some conventional destination won’t change their travel plans that much.” Social media guides vacation planning in the digital ageToday, social media is entangled with how people plan and share their vacations. “People look into travel blogs, posts and reviews before traveling, so how appealing we find those destinations on social media shapes our travel intentions.