“Bullseye 90 gives mortgage brokers a meaningful pricing advantage on agency purchase and refinance loans, helping them deliver greater value to borrowers while remaining competitive in today’s market,” the announcement stated. “Loan officers can apply the 90bps to one eligible agency purchase or refinance loan of their choosing, giving them the flexibility to use it when it can make the greatest impact.” UWM clarified that Bullseye 90 cannot be combined with any other existing incentives, such as Control Your Price or a 25-bps temporary rate buydown. To apply the new incentive, the broker must submit a credit report to UWM’s lock desk within one day of locking the loan. All loan officers were eligible for the discount through January, with LOs maintaining PRO Elite status with the lender retaining the discount through February.