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M/I Homes trades margin for market share as spec sales rise
['Scott Finfer', 'Flávia Furlan Nunes', 'Jonathan Delozier', 'Housingwire Automation', 'John Mcmanus', 'Sarah Wolak']
HousingWire
M/I Homes is trading some margin for sales growth, speed, and market share.
M/I Homes is making a contrarian bet at a time when much of the homebuilding industry is becoming more cautious.
Using M/I Homes’ $4.4 billion in 2025 revenue as the base, a 15% growth rate would increase revenue to $5.06B.
At the prior 24.7% gross margin, $4.4 billion in revenue would produce $1.087 billion in gross profit.
It is expanding the gross profit pool, taking market share, and keeping its production platform operating while competitors pull back.