By Uriel Blanco, Mauricio Torres, CNN(CNN) — Mexican influencer César Gastélum was shot dead on Tuesday while live streaming in front of a fast-food restaurant in the northwestern Mexican city of Culiacán, according to local and federal authorities. Gastélum, who had over 600,000 followers on TikTok, was shot after being approached by two helmeted people on a motorcycle, according to footage seen by Reuters. Mexican President Claudia Sheinbaum emphasized on Wednesday that authorities are investigating the incident to identify those responsible. Another influencer murderedGastélum’s death has parallels with a similar murder in May 2025, when Mexican beauty influencer Valeria Márquez was shot dead during a TikTok live stream at a salon in Zapopan, Jalisco. According to García Harfuch, Francisco, son of Álvarez Ayala, had a “romantic relationship” with Márquez.