How Tony Roma's is using fast-casual strategies to reinvent itselfCEO Mina Haque explains how the 54-year-old brand is adapting to changing consumer habits without abandoning its casual-dining roots. Dubbed Tony Roma's 2.0, the strategy aims to make the brand more relevant to younger consumers while preserving the food and experiences that longtime customers remember. But guests kept telling us that they wanted to see Tony Roma's on the sign," she said. A recent stint as a food-truck vendor during three World Cupl matches in Dallas helped Tony Roma's solidify its smaller-space operations. Tony Roma's is seeking multi-unit operators with fast-casual or QSR experience to help drive expansion efforts..For Haque, the objective isn't to reinvent Tony Roma's so much as reinterpret it for today's diners.