The Texas Senior Population — and Why This Conversation Is Happening NowTexas adds approximately 1,000 residents age 65 or older every single day. The ASHA brief found that 59 percent of families believe senior living is unaffordable before they do the actual math. Austin is the most expensive Texas market for senior living — memory care there can push above $8,000 per month as care needs increase. For the majority of Texas seniors, the cost of senior living — home care or community — is paid entirely out of pocket. The Question Most Texas Families Have Not Asked YetThe ASHA report identifies a specific moment in most families’ planning where the calculation goes wrong.