Following its recent acquisition of Fathom Holdings, Bed Bath & Beyond, Inc. has announced a shift in its branding, now changing its name to Neighborhood Intelligence, coupled with a new Nasdaq ticker of NXH. “As the company evolved, it became increasingly clear that the future would never be defined by a single brand, a single product, or even a single business, but by how intelligently we connected everything we do,” said Lemonis. In a regulatory filing, the brokerage noted its recent financial struggles, outlining a turnaround plan that includes a year’s worth of “financial support” from Bed Bath & Beyond. The new name of Neighborhood Intelligence specifically represents how the expanded business model is focused around neighborhoods. “We don’t build one national strategy and hope it fits everyone; we build neighborhood strategies that can scale nationally.”