Recruiting and retention are the perfect terms for the military (recruiting) and the penal system (retention). We illuminated the difference for our managers by highlighting how recruiting and retention treats agent acquisition as a numbers game. 21 suggestions for a selection and development cultureSince we seem to like lists of 5, 10 or 21, here are 21 suggestions for creating a selection and career development culture for your brokerage or growing real estate team. Create a slogan, and put your name in itA few to consider:“When people think of Virginia real estate, they think (your company name).” I first saw Weichert do this when Jim, one of my heroes, started his company:“When people think of New Jersey real estate, they think Weichert.”