Dubai Duty Free has become the first airport retailer in the Middle East to introduce Crypto.com Pay, enabling eligible UAE residents to make purchases using the regulated digital payment platform. Customers using Crypto.com Pay can authorise purchases through the Crypto.com app at checkout, either by scanning a QR code in-store or online. Dubai Duty Free Managing Director Ramesh Cidambi said: “Following the strategic partnership established through last year’s MoU, we are pleased to move into the roll-out phase with the introduction of Crypto.com Pay. Crypto.com President and COO Eric Anziani added: “The launch of Crypto.com Pay marks another important milestone in expanding regulated digital payment solutions for everyday commerce. The addition of Crypto.com Pay expands Dubai Duty Free‘s existing portfolio of digital payment options, which includes Apple Pay, Alipay and TerraPay, and supports the Dubai Cashless Strategy under the Dubai Economic Agenda (D33).