Tanger CEO Stephen Yalof said the store operator saw traffic increase in June and July due to international and domestic tourism tied to the World Cup. "Traffic drives sales. Traffic and sales always move together," Yalof said. Yalof said the company was prepared to take the most advantage of summer traffic from the World Cup to build "long-term customer loyalty" for its products and brands. Because Tanger centers include retail, food and beverage, and entertainment, Yalof said the company saw customers come to its stores for one experience and stay for others.