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Bitcoin platform Fold looks to Persona for smoother onboarding, improved conversion
['Lu-Hai Liang']
Biometric Update
Fold Holdings has upgraded its identity verification for its bitcoin financial platform.
“Identity verification is a critical step in onboarding,” says Fold chairman and CEO Will Reeves.
“Working with Persona allows us to bring identity verification more directly into the Fold experience, creating a process that feels native to our product with a smoother, more reliable sign-up experience.”
Reeves adds: “We believe this improved onboarding experience will improve both customer conversion and supportability.”
Article Topicsdigital identity | financial services | identity verification | onboarding | Persona