UFC's parent company, TKO Group, lost $30 million from its Freedom 250 event held at the White House in June. The loss is not a surprise — TKO Group says it anticipated the financial hit due to the high cost of staging the event. In total, the company spent about $60 million on production and staging for the event. RELATED STORY | 'Maybe we'll never, ever take it down': Trump says UFC structure on White House lawn could stay up permanentlyPresident Donald Trump attended the seven-fight, special event on his birthday, alongside UFC CEO Dana White who has been a longtime ally. The fights drew impressive viewership, with 17 million people watching.