Not an adTo celebrate "Spider-Man: Brand New Day," the next flick in the seemingly unending franchise, BMW introduced "a special surprise" for its drivers: an ad. The animation is "designed to provide customers with optional themed animations and messages linked to a range of global and local occasions," BMW told Business Insider. Not compared to JapanAt the drive-inNot all BMW owners will have to suffer through their friendly neighborhood superhero's appearance, though. BMW says any of its cars equipped with BMW Operating System 7, 8, 8.5, 9, or BMW Operating System X will see the updates so long as they were produced after July 2020. Moreover, BMW told website the Autopian that the in-vehicle animation is part of "a broader brand partnership with the film."