The banking giant is recruiting a senior leader in London to spearhead crypto custody, tokenized assets, and digital collateral management for institutional clients. Citi is looking for someone to run its digital asset playbook in London, and they want a veteran. These are the bank’s strategies for creating a unified infrastructure layer for institutional digital asset services. Why this matters for the broader marketCiti’s digital asset expansion didn’t start yesterday. The bank began building out its digital asset team back in 2021.