A Proven Community Dessert Concept Prepares for Southeastern ExpansionAfter nearly fifteen years spent polishing its community-focused dessert model, Fuse Frozen Co. is ready to grow its franchise footprint across the Southeast. Founded back in 2012, Fuse Frozen Co. runs three corporate locations in Glynn County, Georgia, along with franchised spots in St. Augustine, Florida, and Atlanta, Georgia. “Rather than rushing into franchising, we wanted to prove the concept first in multiple locations,” said Justin Henshaw, founder and CEO of Fuse Frozen Co., regarding the company’s decision to launch franchising in 2025. Beyond its menu offerings, Fuse Frozen Co. aims to serve as a local hub for family celebrations and post-dinner visits, while delivering a sustainable business model for owners. “We’re not interested in becoming the biggest frozen dessert franchise overnight,” he said.