| BY Ricki Green |TDC – Technical Direction Company has promoted Chris Fitzgerald to the newly created role of Head of Experiential & Installations, reinforcing the company’s continued investment in immersive environments, museums, attractions and cultural destinations. With more than a decade at TDC, Fitzgerald will lead the company’s growing experiential portfolio, helping clients shape visitor experiences from concept through to delivery. Unlike traditional AV suppliers, TDC combines creative, technical and production expertise to help project stakeholders such as museums, attractions, architects, designers and producers create engaging visitor experiences. “Experiential projects are no longer just about technology, they’re about creating memorable places and experiences,” says Michael Hassett, Founder & CEO of TDC. “Chris’s appointment strengthens TDC’s ability to partner with clients early in the creative process, where the biggest opportunities are realised.”