The brands with a high Cultural Velocity were 86 per cent more likely to appear in relevant prompt responses. “Cultural Velocity is the first credible, empirical measure of a brand’s cultural impact,” says Alex Myers, founder and CEO at Manifest Group. “We’ve always known cultural relevance is an unfair advantage for brands, but its direct connection to AI recommendation surprised even us.” The pillars of cultural influence Cultural Velocity measures are:Imprint: how deeply and consistently a brand is written into the cultural record. Says Aaron Maughan, Intelligence Director at Manifest Group: “The IMMA framework means Cultural Velocity isn’t just an arbitrary score, but a diagnostic.