Food Noise, what food noise is and why we talk about it more and more

But recently, thanks to the spread of weight loss drugs for diabetes and obesity, “Food Noise” has taken hold. Over 85% of the videos described “food noise” in a negative way, that is, as obsessive, incessant, intrusive thoughts about food. “Food noise” was most commonly associated with candy, sweets and fast food. Based on these online testimonials, people who experience Food Noise seem to feel that their lives revolve around food. The analysis, as first author Daisuke Hayashi recalls, made it possible to understand food noise from the point of view of real people.