The United Nations Children’s Fund (UNICEF) has called for stricter enforcement of Nigeria’s law regulating the marketing of breast milk substitutes to protect exclusive breastfeeding and improve child survival. “There is actually a law globally, and also in Nigeria, not to promote breast milk substitutes. “We are working with NAFDAC to support enforcement of this newly gazetted breast milk substitute regulation and establishment of systems to monitor and track digital marketing of breast milk substitute products.” “Nothing can beat mother’s breast milk. According to her, breast milk is naturally available, environmentally friendly, produces no waste and contributes to climate sustainability while protecting infants from diseases.