DA BUREAU designs new IYKYK Smash Burger restaurantDesigned by DA BUREAU, IYKYK is the first smash burger restaurant in Yerevan, Armenia. Conceived as more than a single interior, the 100-sqm project establishes a scalable architectural and visual identity intended to guide future locations. The menu is presented on an LED display recalling traditional burger restaurant signage, while a rotary telephone installed in the restroom references roadside gas stations and roadside diners. IYKYK is the first smash burger restaurant in Yerevan, ArmeniaCustom materials and construction define the interiorThe project incorporates several bespoke construction systems developed specifically for the restaurant. Completed in 2024, IYKYK establishes a modular architectural language that combines branding, furniture, lighting, and interior elements into a repeatable framework.