The programme will strengthen Dabur’s data foundation by integrating internal, external, structured and unstructured datasets into a centralised data lake, enabling more trusted and automated enterprise-wide data flows. The collaboration is designed to enhance Dabur’s data and AI capabilities, improve decision-making, increase business agility and support long-term competitiveness. As part of the initiative, Accenture will help Dabur establish a scalable and unified data foundation. With this data foundation in place, Dabur plans to deploy control towers and digital dashboards to provide real-time visibility into key performance indicators. About Dabur India LimitedDabur India Limited is one of India’s leading FMCG Companies.