None
EN
Buc-ee’s sues Ohio mini-mart over beaver logo branding, alleging trademark infringement
['Landon Mion']
Latest News | FOX 10
Beaver's Mini Mart in Beavercreek, Ohio , was sued by Buc-ee's late last month over alleged trademark infringement, according to WLWT.
Buc-ee's claims the store used a smiling cartoon beaver logo and red coloring that closely mimics its famous branding.
Buc-ee's said it has been using the cartoon beaver logo for more than four decades and has several federal trademark registrations, according to the outlet.
The chain also argues that Beaver's Mini Mart started using the logo after Buc-ee's had established trademark rights.
The logo could create "confusion among consumers" about whether the store is associated with Buc-ee's, the company argued in the complaint.