Perella descrives Chagrinovations as “a problem solver for the retail customer,” supporting a variety of innovative consumer brands. He had already been doing business with the provider, and “connected with the right people at the right time.” James says Fulfilled by Staples had an established direct-to-consumer offering drawing on its coast-to-coast network of fulfillment centers. Chief among the challenges with Chagrinovations was serving an organization that also has a business-to-business component. In addition, the Fulfilled by Staples model gives Chagrinovations and BTR plenty of room to grow.