Rethinking commodity TVPInvented by ADM in the 1960s to texturize soy protein, TVP has since become a generic industry term to describe plant proteins produced via low-moisture extrusion (LME). Black Sheep Foods’ shelf-stable DualTexture Protein or “TVP 2.0” from wheat and fava beans has some of the advantages of HME but the price tag of LME, claimed Kunisch. From alt-meat brand to ingredient platformFounded by Sunny Kumar and Ismael Montanez in 2019, Black Sheep originally attempted to build a branded consumer products business around premium meats such as lamb. By 2023, it was clear that the strategy was not working said Kunisch, a food industry veteran who took the helm at Black Sheep later that year. Black Sheep is just selling a superior version.