It’s also prime time for scammers to create fake online stores, deceptive ads, and emotionally manipulative content to trick people into buying low-quality or completely non-existent goods. How to Avoid Back-To-School Shopping Scams:Beware of fake websites: As fraudsters become more sophisticated, fake websites frequently resemble legitimate sites with credible looking logos, pictures and payment options. Fake websites imitate real brands with small changes. As fraudsters become more sophisticated, fake websites frequently resemble legitimate sites with credible looking logos, pictures and payment options. Protect documents that contain personal information: Parents and caregivers should understand where your child’s information is stored.