When a user receives a message from a large business, WhatsApp can automatically move it into the folder after a number of hours. TechCrunch reports that WhatsApp is testing an Offers & Updates folder for messages from large businesses. When a user receives a message from a large business, WhatsApp can automatically move it into the folder after a number of hours. The new folder is WhatsApp attempt to protect the personal feel of the app while still keeping business messaging valuable. Earlier this year, Meta made its AI agent for WhatsApp Business available globally, giving companies a way to automate more customer interactions.