The State Department on Wednesday offered a $25 million reward for information leading to the capture of Juan Carlos González, or “Pelón,” scaling up pressure on a U.S. citizen who has emerged as the figurehead of Mexico’s most powerful cartel. The Trump administration offered a total of $102 million in rewards for various leaders of the Jalisco New Generation Cartel, or CJNG, and restricted the visas of family members and business associates of cartel members. The group was dealt a blow in February when leader Nemesio Rubén Oseguera Cervantes, or “El Mencho,” was killed by the Mexican military. The reward offers also include up to $15 million for Audias Flores Silva, a.k.a. Wednesday’s move comes a few weeks after the Trump administration slapped sanctions on 50 people and companies linked with the cartel, including González.