Spread the loveBy Ugochukwu UgwuanyiIt takes earning stakeholders’ trust for an organisation to influence their actions and dispositions. Communication isn’t measured by what you intended to say but by what your interlocutor actually heard. Communication isn’t just about expressing yourself but levelling up with people of interest at their levels. Messaging lands when people understand it, trust it, and act on it. The compelling message isn’t the most comprehensive or polished, but the one that decisively dispels doubts, dissonance, and dilly-dallying!