It’s been quieter [this season] but the quality of buyers has improved and there’s a good mix of [buying] regions.” However, buyers and brands were not put off by the earlier start, with Tadd excited to discover new brands among the aisles. Tadd added that CIFF is also a good opportunity to write orders with existing brands that she already works with. While buyers and brands were positive about the show, they were honest about the challenges still facing the industry. “We’ve had a record season – we’ll see where we end up but the brands are strong and people are buying.”