The Advertising Standards Authority has decided the poster cannot be displayed anywhere that children can see (Picture: Mike Kemp/Getty Images)A poster on the London Underground advertising the film The Mummy has been banned because it included a realistic depiction of a dead child. The advert, which shows a close-up of a female figure with an eye swollen shut, mouth agape and grey skin, received 30 complaints during the promotional campaign for the Lee Cronin film. The Advertising Standards Authority has decided the poster cannot be displayed anywhere that children can see. They said the figure’s grey skin, cracked lips, and vacant expression gave a ‘realistic impression of a dead child’. The regulator concluded: ‘We considered the image was likely to distress young children and that it was unsuitable for display where it was likely to be seen by them.