BMW has been showing animations for the new Spider-Man movie on its cars' touchscreens as part of a 'special surprise'. 'The Spider-Man Animation will be available (in participating markets) to all customers with suitably equipped vehicles from 27 July to 10 August. Clicking on it then activates the Spider-Man animation, comprising a full-screen festive animation in the Control Display with aptly chosen backing music and an accompanying light show courtesy of the ambient lighting system. Other BMW owners are worried this will become a non-stop feature in future, with ads running throughout their time in the car. BMW owners need to take out a BMW Digital Premium paid subscription service if they want access to an extended range of apps and infotainment services.