The company expects to track retention, ancillary cross-sell rates, advisor productivity and member-based lifetime value as key measures of the model’s development. Chief Revenue Officer Michelle Barbeau said eHealth expects its branded marketing channels and broad carrier inventory to help it assist consumers navigating plan changes. eHealth expects to reduce marketing spending even more sharply year over year in the third quarter than it did in the second quarter. eHealth maintained its 2026 guidance ranges for revenue, GAAP net income, adjusted EBITDA and operating cash flow. Management said it expects operating cash flow to improve year over year in each of the final two quarters of 2026 and expects positive operating cash flow in 2027.