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Commuters Have Heavy Midterm Sway, Making Radio a Must Buy
['Cameron Coats', 'Cameron Coats Is The Editor-In-Chief Of Radio Ink', "Overseeing The Publication'S Monthly Magazine", 'Daily Headlines. Previously A Morning Show Host', 'Programmer', 'Cameron Also Served As Regional Creative Director', 'Was A Radio Mercury Award Finalist.', 'Please Enter Your Name Here', 'Peter Mclane']
Radio Ink
New data from 1,000 registered US voters taken in June found that voters stuck in traffic are angrier about the economy and more likely to vote – and radio reaches them first.
Audacy’s argument is that no medium captures that voter better than radio.
Among radio listeners, 60% name the economy as their top voting issue, versus 58% of podcast listeners and 54% of all likely voters.
Radio and podcast listeners are also more likely to actually vote.
AM/FM listeners register as likely voters at an 86% rate and podcast listeners at 87%, both ahead of the 83% mark among all respondents.